Advertising and promotion

You may have the finest product and the most attractive prices, but if potential customers don't know about your business, your chances of success are limited. Advertising and promotion refer to activities undertaken to increase sales or enhance the image of a product or business. Advertising is used primarily to inform the potential customer of the availability of products or services, when they are in season, where you are located and anything special about your product. Promotional activities are important for maintaining customer traffic throughout the market season used early in the season to draw customers to your business and during the season to maintain customer traffic levels during slow periods.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

" Leo Burnett "